(Business 2.0) – Venture capitalists love to repeat a popular refrain: "I invest in people, not business plans." That may be, but they still want to see a plan. Not that a business plan will secure millions in funding on its own merits, of course; its real purpose is just to get a VC to pay enough attention to your idea to call you back. The wrong plan, though, could get you barred from the front door.
CITATION STYLE
Copeland, M. V. (2005). How to Make Your Business Plan the Perfect Pitch. Business 2.0. Retrieved from http://money.cnn.com/magazines/business2/business2_archive/2005/09/01/8356496/
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