This case study demonstrates how a traditional face-to-face auction has been augmented by an electronic sales system to draw on the advantages of an extranet (lower site specificity, less risk, more information, just-in-time buying, lower costs). The paper suggests adoption strategies for an extranet and describes how to assess a disintermediation threat. It explains that an extranet is a device for redesigning interorganizational structures and provides further evidence of the ongoing creative destruction of existing business practices caused by Internet technologies.
CITATION STYLE
Watson, R. T., & McKeown, P. G. (1999). Manheim Auctions: Transforming Interorganizational Relationships with an Extranet. International Journal of Electronic Commerce, 3(4), 29–46. https://doi.org/10.1080/10864415.1999.11518347
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