Skip to content

Marketing industrial products on the Internet

by Earl D Honeycutt Jr., Theresa B Flaherty, Ken Benassi
Industrial Marketing Management ()
Get full text at journal

Abstract

Electronic media, such as the World Wide Web, are playing an increasingly important role in the global commerce of industrial firms. A study examines the experiences of 3 industrial companies that adopted a Web strategy and identifies lessons learned in the process. Based on these experiences, managers are provided guidelines for enhancing the successful implementation of the Internet into their firm's day-to-day operations.

Cite this document (BETA)

Readership Statistics

21 Readers on Mendeley
by Discipline
 
76% Business, Management and Accounting
 
5% Environmental Science
 
5% Computer Science
by Academic Status
 
29% Student > Master
 
19% Student > Bachelor
 
14% Professor
by Country
 
5% Brazil
 
5% United States
 
5% Iran

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in