Skip to content

Opinion leaders as a segment for marketing communications

by Isabella M Chaney
Marketing Intelligence & Planning ()
Get full text at journal


'Opinion leaders' are individuals who influence others. For the wine industry, these individuals buy major quantities of wine and influence other wine buyers. Wine producers can promote their products and educate opinion leaders through information sources.

Cite this document (BETA)

Readership Statistics

37 Readers on Mendeley
by Discipline
38% Business, Management and Accounting
19% Social Sciences
16% Psychology
by Academic Status
49% Student > Master
11% Lecturer
11% Student > Ph. D. Student
by Country
5% United Kingdom
3% Lithuania
3% Portugal

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in