The parable of google flu: Traps in big data analysis

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Abstract

Large errors in flu prediction were largely avoidable, which offers lessons for the use of big data.

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APA

Lazer, D., Kennedy, R., King, G., & Vespignani, A. (2014). The parable of google flu: Traps in big data analysis. Science. American Association for the Advancement of Science. https://doi.org/10.1126/science.1248506

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