Perception of out-group homogeneity and levels of social categorization: Memory for the subordinate attributes of in-group and out-group members

Abstract

Explored the hypothesis that in-group members perceive their own group as more variegated and complex than do out-group members (the out-group homogeneity principle). In Exps I and II, 168 men and 171 women estimated the proportion of men or women who would endorse a variety of personality/attitude items that varied on stereotypic meaning (masculinity-femininity) and social desirability (favorable-unfavorable). It was predicted and found that out-group members viewed a group as endorsing more stereotypic and fewer counterstereotypic items than did in-group members. Findings are interpreted as support for the out-group homogeneity principle, and it is argued that since this effect was general across items varying in social desirability, the phenomenon was independent of traditional ethnocentrism effects. Exp III asked 90 members of 3 campus sororities to judge the degree of intragroup similarity for their own and 2 other groups. Again, each group judged its own members to be more dissimilar to one another than did out-group judges. In Exp IV, a theory was proposed suggesting that different "levels of social categorization" are used to encode in- and out-group members' behavior and that this process could account for the perception of out-group homogeneity. It was predicted and found that 109 men and 131 women were more likely to remember the subordinate attributes of an in- than out-group member, which provides some evidence for the theoretical model. (26 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1982 American Psychological Association.