Skip to content

Persuasive computers: Perspectives and research directions

by BJ Fogg
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems ()
Get full text at journal


The study of computers as persuasive technologies (called “captology”) was introduced at CHI 97 as a new area of inquiry. This paper proposes definitions, perspectives, and research directions for further investigation of this field A persuasive computer is an interactive technology that attempts to change attitudes or behaviors in some way. Perspective 1 describes how computers can inherit three types of intentionality: endogenous, exogenous, and autogenous. Perspective 2 presents the ‘Functional Triad,” which illustrates that computers can function as persuasive tools, media, and social actors. Perspective 3 presents a ‘levels of analysis” approach for captology, which include varying levels from individual to societal- Perspective 4 suggests a simple method for exploring the design space for persuasive computers. Perspective 5 highlights some ethical issues inherent in persuasive computing. The paper concludes by proposing seven directions for further research and design.

Cite this document (BETA)

Readership Statistics

353 Readers on Mendeley
by Discipline
52% Computer Science
16% Social Sciences
11% Psychology
by Academic Status
32% Student > Ph. D. Student
25% Student > Master
15% Researcher
by Country
7% United States
5% United Kingdom
2% Germany

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in