Drawing on the literature involving the venture start-up process, integrated with motivational theory from the field of organizational behavior, a model describing the factors that affect firm start-up, strategic implementation, and the entrepreneur's decision to sustain entrepreneurship is proposed. Several hypotheses for future research are suggested.
CITATION STYLE
Naffziger, D. W., Hornsby, J. S., & Kuratko, D. F. (1994). A Proposed Research Model of Entrepreneurial Motivation. Entrepreneurship Theory and Practice, 18(3), 29–42. https://doi.org/10.1177/104225879401800303
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