This study examined the ability of the theory of planned behavior (TPB) to predict students' intentions to quit smoking and the subsequent behavior 6 months later. In addition, the impact of past behavior, moral norms, self-identity, group identity, and positive/ negative anticipated affect was examined. The intention-behavior relationship was examined by dividing the sample in four subgroups: inclined actors/abstainers and disinclined actors/abstainers. Analyses were based on data from a prospective sample of 698 smokers. Attitude, subjective norms, and perceived behavioral control accounted for 36% (adjusted R2) of the variance in intentions. Moral norms, positive anticipated affect, group identity, and past behavior added 9% (adjusted R2) to the explained variance in intention, beyond the effect accounted for by the TPB components. Subsequent behavior was predicted by intentions (adjusted R2 = .12). Past behavior, moral norms, self-identity, and the Past Behavior × Intention and Moral Norm × Negative Affect interactions explained an additional 9% (adjusted R2) of the variance in behavior. Inclined abstainers constituted the main source of the discrepancy between intention and behavior. Copyright © 2005 by Bellwether Publishing, Ltd. All rights reserved.
CITATION STYLE
Moan, I. S., & Rise, J. (2005). Quitting smoking: Applying an extended version of the theory of planned behavior to predict intention and behavior. Journal of Applied Biobehavioral Research, 10(1), 39–68. https://doi.org/10.1111/j.1751-9861.2005.tb00003.x
Mendeley helps you to discover research relevant for your work.