The rediscovery of logistics.

Abstract

The logistics systems that evolved in the stable days of the 1960s and early 1970s are no match for the shrinking product life cycles, proliferating product lines, shifting distribution chains and changing technologies that manufacturers must face today. The author calls for a top management reappraisal of the scope of logistics and of the potential competitive improvements that can be realized from reducing inefficiencies, redesigning the system or rebalancing the demands of the various functional departments that go to make up a company's business chain. [ABSTRACT FROM AUTHOR]