In rural Indonesia social marketing of oral rehydration salts the mothers' perspective.
- ISSN: 0751-7149
- PubMed: 2599524
The Indonesia Health Department has been intensifying efforts to increase mothers' access to and use of oral rehydration salts (ORS) for the last several years. The approach utilizes a social marketing perspective to persuade the parents. This report describes the results of two consecutive field interventions using this approach. The first utilized a combination of public sector and commercial sector resources. The second used the public sector alone.