Selective self-stereotyping and women's self-esteem maintenance

Abstract

The process and implications of gender-based self-stereotyping are examined in this paper. Women displayed a tendency to selectively self-stereotype for personality and physical traits such that they endorsed positive stereotypic traits and denied negative traits as descriptive of the self and closest women friends. However, negative traits were endorsed as descriptive of women in general. Cognitive stereotypes were endorsed as more descriptive of all women than of the general university student. The tendency to selectively self-stereotype on physical traits was positively associated with appearance, social, and performance self-esteem. The results are discussed for their theoretical and practical implications. © 2010 Elsevier Ltd.