Sentiment analysis and classification based on textual reviews

Abstract

Mining is used to help people to extract valuable information from large amount of data. Sentiment analysis focuses on the analysis and understanding of the emotions from the text patterns. It identifies the opinion or attitude that a person has towards a topic or an object and it seeks to identify the viewpoint underlying a text span. Sentiment analysis is useful in social media monitoring to automatically characterize the overall feeling or mood of consumers as reflected in social media toward a specific brand or company and determine whether they are viewed positively or negatively on the web. This new form of analysis has been widely adopted in customer relation management especially in the context of complaint management. For automating the task of classifying a single topic textual review, document-level sentiment classification is used for expressing a positive or negative sentiment. So analyzing sentiment using Multi-theme document is very difficult and the accuracy in the classification is less. The document level classification approximately classifies the sentiment using Bag of words in Support Vector Machine (SVM) algorithm. In proposed work, a new algorithm called Sentiment Fuzzy Classification algorithm with parts of speech tags is used to improve the classification accuracy on the benchmark dataset of Movies reviews dataset. © 2013 IEEE.