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A Social Influence Model of Technology Use

by Janet Fulk, Joseph Schmitz, Charles W. Steinfield
Organizations and Communication Technology ()

Abstract

(from the chapter) begin by summarizing traditional models of media use / show how these theories are incapable of adequately explaining a whole range of findings on media use in real-life organizations / develop a model of social influences on media-related attitudes and behavior in organizations / review research results that shed light on the validity of the new model compared to traditional theory / outline the implications of the social influence perspective for management practice / provide suggestions to guide research on communication technologies in organizations ((c) 1997 APA/PsycINFO, all rights reserved)

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24 Readers on Mendeley
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29% Computer Science
 
25% Business, Management and Accounting
 
25% Social Sciences
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21% Student > Master
 
21% Student > Ph. D. Student
 
13% Student > Bachelor
by Country
 
13% United States
 
4% South Korea

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