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A Social Influence Model of Technology Use

by Janet Fulk, Joseph Schmitz, Charles W. Steinfield
Organizations and Communication Technology ()


(from the chapter) begin by summarizing traditional models of media use / show how these theories are incapable of adequately explaining a whole range of findings on media use in real-life organizations / develop a model of social influences on media-related attitudes and behavior in organizations / review research results that shed light on the validity of the new model compared to traditional theory / outline the implications of the social influence perspective for management practice / provide suggestions to guide research on communication technologies in organizations ((c) 1997 APA/PsycINFO, all rights reserved)

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