A social influence model of technology use

by J Fulk, J Schmitz, C W Steinfield
Organizations and Communication Technology ()


This paper explores the phenomenon of "flaming," which has been typically cited as an antisocial effect of computer-mediated communication. The paper discusses the diverse range of conceptual and operational definitions of flaming found in the literature. The paper offers a four-point critique of previous theoretical explanations of flaming, and suggests an alternative definition of flaming, which asserts both a behavioral and interpretive dimension to flaming. Drawing from the work of J. Fulk, J. Schmitz, and C. W. Steinfield, the paper then develops a social influence model of flaming that provides a more flexible and powerful approach than previous theories, while yielding potentially useful insights to guide future research.

Cite this document (BETA)

Readership Statistics

39 Readers on Mendeley
by Discipline
41% Computer and Information Science
21% Social Sciences
15% Business Administration
by Academic Status
23% Student (Bachelor)
18% Ph.D. Student
15% Student (Master)
by Country
5% Germany
3% Finland
3% United States

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in