Solving the sustainability implementation challenge

by Marc J. Epstein, Adriana Rejc Buhovac
Organizational Dynamics ()


Developing sustainability strategies is an important challenge for senior executives, but implementing these strategies successfully is even more challenging. This paper provides a framework and performance measures to more effectively measure, manage, and report the value created through improved sustainability performance. With a careful analysis of the key drivers of sustainability performance and a measurement of those drivers, companies can better manage the broad set of impacts that are caused by both core corporate activities and corporate sustainability programs. These tools enable better integration of social and environmental impacts into day-today operational decisions and traditional investment models, thus making social and environmental concerns part of the organization. With appropriate formal and informal management systems, corporations are able to reap the benefits associated with sustainability performance.

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