A study of life events and changes in patronage preferences

by Euehun Lee, George P. Moschis, Anil Mathur
Journal of Business Research ()
Get full text at journal

Abstract

Retail patronage studies usually attempt to profile and understand loyal customers. This paper presents a study of changes in patronage preferences. Based on theory and research, it is proposed that changes in patronage preferences and development of patronage orientations are the result of life events that serve as markers of life transitions. These life events create new consumption needs and are stressful because they create demand for readjustment. People are likely to change their patronage preferences as they attempt to change their consumption lifestyles to cope with stressful life changes and satisfy new consumption needs. The data support these notions and suggest implications for retailers. ?? 2001 Elsevier Science Inc.

Cite this document (BETA)

Readership Statistics

39 Readers on Mendeley
by Discipline
 
59% Business, Management and Accounting
 
15% Social Sciences
 
10% Computer Science
by Academic Status
 
23% Student > Ph. D. Student
 
21% Student > Master
 
15% Student > Postgraduate
by Country
 
8% United Kingdom
 
5% Germany
 
3% Portugal

Sign up today - FREE

Mendeley saves you time finding and organizing research. Learn more

  • All your research in one place
  • Add and import papers easily
  • Access it anywhere, anytime

Start using Mendeley in seconds!

Sign up & Download

Already have an account? Sign in