Users' continuance usage is crucial to mobile service providers' success. Integrating both perspectives of flow and switching costs, this research identified the factors affecting continuance usage of mobile services. The results indicate that effort expectancy and ubiquitous connection affect flow, which in turn affects performance expectancy. Switching costs affect switching barrier. Flow, performance expectancy and switching barrier determine continuance usage. The results imply that service providers need to concern both user experience and switching costs in order to retain users and facilitate their continuance usage. Copyright © 2013 Inderscience Enterprises Ltd.
CITATION STYLE
Zhou, T. (2013). Understanding continuance usage of mobile services. International Journal of Mobile Communications, 11(1), 56–70. https://doi.org/10.1504/IJMC.2013.050995
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