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Visual Anthropology: Strengths, Weaknesses, Opportunities, Threats

by Gareth Davey
Visual Anthropology ()


This article briefly examines visual anthropology’s strengths, weaknesses, opportunities and threats, in the form of a SWOT analysis. The aim is to comment on the subdiscipline’s current status, raise awareness of challenges faced and ident- ify possibilities for the future. Visual anthropology’s strengths and opportunities include its increased acceptance by mainstream anthropology; a diverse and inter- disciplinary research agenda; synergy between academic and applied perspectives; and the potential of new visual methods. Weaknesses and threats include difficulty defining the subdiscipline; limited collaboration (for many research articles are single-authored); and dominance of American scholars. The implications of these factors for the future of visual anthropology are also discussed.

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Readership Statistics

15 Readers on Mendeley
by Discipline
by Academic Status
27% Ph.D. Student
20% Student (Master)
13% Researcher (at an Academic Institution)
by Country
7% India
7% United Kingdom
7% Senegal


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