Sustainable Competitive Advantages in Developing Theoretical Models of Business Performance

Abstract

This study was conducted to analyze and test the effect of innovation and intellectual capital on sustainable competitive advantages and its impact on business performance. In addition, the current research was also performed to develop a theoretical model of business performance by creating sustainable competitive advantages and antecedents of innovation and intellectual capital. Six hypotheses were developed and tested within the research sample framework of 145 Jember rice industry. The findings of this study indicate a significant contribution of sustainable competitive advantages as the mediator of innovation and intellectual capital in improving company business performance.