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The Influence of After Sales Services on Marketing Performance in the Retail Sector in Botswana

  • Chiguvi D
Dutch Journal of Finance and Management (2020) 4(1) em0060
DOI: 10.29333/djfm/8361
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Abstract

… Warranties serve to promote the reliability and the quality of a product and it also acts as a protection tool because a … Pineda (2019) further avowed that a customer loyalty program is another type of after sales services in retailing as it enhances the … CUSTOMER SATISFACTION …

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APA

Chiguvi, D. (2020). The Influence of After Sales Services on Marketing Performance in the Retail Sector in Botswana. Dutch Journal of Finance and Management, 4(1), em0060. https://doi.org/10.29333/djfm/8361

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