Designer as Drama Manager: Understanding the Roles of Narrative Within Design Processes for Change

Abstract

This paper aims to propose and stimulate a critical debate on the multidisciplinary aspects of communication design, focusing on the contribution, mutual learning, and synergy of audiovisual storytelling, transmedia design, and game design. We assume the narratives as the common ground for developing design processes and practices for addressing complex socio-economic challenges. In particular, we focus on the role of design within inclusive and co-design processes proposing the narratives as a framework and the co-created stories as both contemporary cultural expressions and design practices. In light of case studies and examples from our research and educational experiences at the School of Design and Department of Design (Politecnico di Milano), we propose to look at the designer as the drama manager of the design processes, capable of facing the challenges of tomorrow. In doing so, we discuss the gap between authorship and agency that occurs whenever design operates in social innovation contexts, collaborating with non-designers – artists, experts in other disciplines, or people and communities at the margins of society.