There is no doubt that book publishing is a highly competitive industry, especially nowadays. Publishing firms constantly struggle to maintain their space in the market or, in the worst cases, merely to survive. Over the last three decades, international corporations have gradually taken over small and medium-sized companies, so today's independent publishing represents only 1 per cent of the total sales in the industry whereas 90 per cent of the sector is controlled by five major conglomerates, specifically in the United States (Schiffrin, 2001; Mehta, 2006). As Schiffrin indicates, `In 1999 the top twenty publishers accounted for 93 per cent of the sales, and the ten largest had 75 per cent of revenues' (2001, pp. 2--3). These media multinationals have also come to dominate the UK market. According to the Publishers Association, in all the major publishing sectors `over half the market by value (and sometimes, as in the case of fiction publishing, 90 per cent) is now controlled by fewer than ten publishing companies' (Richardson and Taylor, 2008, p. 16).
CITATION STYLE
Gea-Valor, M.-L., & Ros, M. I. (2009). On the Dynamic Nature of Genre: A Diachronic Study of Blurbs. In Academic Evaluation (pp. 199–216). Palgrave Macmillan UK. https://doi.org/10.1057/9780230244290_12
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