Competitive realities of entrepreneurship in the university context for comprehensive training

Abstract

Objective: the purpose of the research was to analyze entrepreneurship as a competitive element in small and medium-sized enterprises of graduates of university institutions in the city of Barranquilla, Colombia. Method: the methodology is descriptive, with a non-experimental-transectional and field design. The population consisted of 35 small and medium-sized enterprises of graduates of a university institution in the city of Barranquilla, Colombia, from which a sample of 16 subjects was taken who answered a survey consisting of 60 items. Results: It is shown that these companies seek to develop actions to reduce costs and project themselves according to their finances. It was determined that the planning of the enterprises is designed based on financial aspects, forgetting actions that position the brand and that through them they can provide added value for the rebound of working capital. In turn, the ventures need to consider the support of the State so that the projects, from the sphere of sustainability, can provide a good return. Discussion and Conclusions: the relevance of entrepreneurship from a business perspective and the way in which it significantly enhances competitiveness is highlighted.