A reversal of the Stroop interference effect, through scanning:

Abstract

Interference on the Stroop test has been explained on the basis of a stronger habit (word reading) interfering with a weaker one (color naming) on an incongruous color-word (CW) card. Since scanning for words is slower (weaker) than scanning for colors, it was predicted that making the Stroop a scanning task would produce more interference with scanning for words rather than colors on the CW card. This prediction was confirmed. In addition, analyses of individual differences offered some support for differential habit-strength theories of Stroop interference. However, differences between the standard and scanning Stroop tests suggested that some kind of information-processing analysis would be more fruitful. © 1971 Psychonomic Society, Inc.