PENINGKATAN PRODUKTIVITAS, E-COMMERCE DAN MANAJEMEN USAHA UKM PAWON ANDI DI KOTA SURABAYA

Abstract

The purpose of Community Service Activities is training and mentoring to increase productivity, e-commerce and business management at Pawon Andi SMEs in Surabaya. The method used is in the form of training and mentoring to increase productivity and use of e-commerce in Pawon Andi SMEs, and assistance in the form of consulting on business management, and accounting for problems faced 1) Aspects of production in the process of developing dough still use room temperature without tools 2) Aspects of marketing still relying on orders and filling nearby stalls on consignment 3) Business Management/Financial/Accounting aspects because they still use household management patterns and are conventional. Results obtained by UKM Pawon Andi 1. Provided proofer tools and training on the use of tools/machines with the learning by doing method and increased productivity. as well as re-photographing products for social media & marketplace 3. UKM Pawon Andi is able to use bookkeeping applications. Community service activities that are implemented through mentoring and training can benefit Pawon Andi SMEs. Furthermore, suggesting the need for continuity of activities and evaluation after this community service activity is carried out. So that Pawon Andi SMEs can be more competitive and can develop and contribute to creating job opportunities, as well as growing new entrepreneurs.