An investigation on the corporate image perception for sports clubs

Abstract

The purpose of this study is to investigate the perception of institutional image as regards to sports clubs. The descriptive scanning model was used in the study. A survey (questionnaire) was applied, therefore, as the data collection method in the research. The data analysis for the study was completed using the SPSS 16 package program. The descriptive statistics, T-test, and Anova tests were executed for analyzing the data obtained. The corporate image perception for sports clubs has been examined in the study. According to the results of the research obtained, the perception about sports clubs does not cause significant changes in terms of the demographic characteristics of individuals. A conclusion which argues that sports clubs have been beneficial for society causes an increase for the sense of corporate image.