Journal ArticleOPEN ACCESS

The Effect of Influencer Influence on Recommendation Intention: Focused on TikTok Live Commerce in China

  • Chen Y
  • Chang S
IJASC (2021) 3(3) 15-26
DOI: 10.22662/ijasc.2021.3.3.015
N/ACitations
Citations of this article
32Readers
Mendeley users who have this article in their library.

Abstract

… Background/Objectives : This study takes focusing on TikTok live commerce in China, divides the influence of internet celebrity into 2 factors, such as charm and professionalism, and …

Cite

CITATION STYLE

APA

Chen, Y., & Chang, S. (2021). The Effect of Influencer Influence on Recommendation Intention: Focused on TikTok Live Commerce in China. IJASC, 3(3), 15–26. https://doi.org/10.22662/ijasc.2021.3.3.015

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free