EFEKTIVITAS VIDEO INFORMASI CAGAR ALAM GEOLOGI KARANGSAMBUNG

Abstract

The utilization of Media as an information resource has aimed to tell and given education value for community needs, considering information necessary are high demand and information disclosure in the society. This research has aimed to determine the level of effectiveness of video information as an information resource in conveying a message to the community about Geology Nature Preserve Karangsambung area. The research method applied was quantitative descriptive approach and research location in Geology Nature Preserve Karangsambung area with 76 respondents (N) consisting of 36,84% man and 63,16%woman. The data was analysed using regression SPSS computation method R2 = 100% with Sig F = 0,00 probability value 0,05 and Y = 0,99 or 99%. The result of calculation indicated high effectiveness value and also showed an involvement of working memory of each individual respondents in learning and receiving new information.