Making the invisible visible: bringing e-resources to a wide audience

Abstract

This paper considers the various opportunities that might be available to promote the e-resources held within an institution. In the current decade an ever increasing percentage of tightly stretched library budgets is spent on e-resources (databases, back-file packages, current e-journals, textbooks, image databanks and reference works). As these are part of a virtual library they are not always noticed or fully exploited by their target audience. This paper looks at some possibilities to publicize e-resources, making these important collections more visible, and considers how these resources, in particular electronic journals, can be made accessible, useful, relevant and obvious to the library customer. Topics discussed include information literacy sessions, library branding, 'spreading the word', ensuring value for money and 'making it fun'. [ABSTRACT FROM AUTHOR]Copyright of Serials is the property of United Kingdom Serials Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)