Perceived Price and Customer Satisfaction in of f-Premise Catering

Abstract

Off-premise catering become an option for Malaysian in holding many events and this positive development leads to a wider choice of caterers among the customers. There are many caterers have involved in the recent years. This phenomenon provides better alternative besides creating de-mand on servicing attributes to satisfy customers. Price is one of the attributes that satisfies customer. Thus, in line with that, this study examined the effect of perceived price on customer satisfaction in Off-premise catering. 250 respondents participated in this survey; they are those who has experience of using Off-premise catering in their events. The result has shown that monetary price has a relationship towards customer satisfaction.