Lazos invisibles de la comunicación política. Comunidades de partidos políticos en Twitter en unas elecciones municipales

Abstract

The strong penetration of information and communication technologies have redefined the interaction of human beings. Internet as a medium and social networks as disruptive elements in communication have forced all subjects and political structures to adapt to a digital environment with new rules for interaction and collective participation. This paper analyzes the structure of relationships among political parties in a local government election. Based on graph theory , relationships between players in political communication in the twitter sphere are analyzed. Using the social graph of each political party we found an asymmetric communication that reveals different ways of persuading the electorate.