The Relationship of Social Media Networking and Human Resource Recruitment: A Literature Review

Abstract

Social media networking such as LinkedIn, Facebook, YouTube, and Instagram, have created higher possibilities for a candidate to get their career goals. Several studies have prov en that social media networking is convenient and practical for employers and job seekers. Social media networking allows job seekers to share their background to employers, including qualifications, work experience, and skills in more interestingly. Furthermore, this kind of social media helps employers to find potential candidates. Therefore, social media has benefits for the human resource recruitment process. This has also led researchers to conduct research related to the influence of social media on recruiting human resources. Research in this field has developed both in terms of quantity and terms of topic development, so that a more structured study of literature related to this field will have great benefits. This study uses the method of bibliometric analysis, including the analysis of citation and analysis co-citation for 78 articles as the study of the literature. The result shows that research in this field has developed since 2000 and showed a positive trend, especially in the last four years. Further, some new keywords appear each year, which indicates that the research in this field is more interesting to study. The research's implications and recommendations are that online recruitment helps companies get candidates in line with their needs. Online recruitment provides benefits for companies and job seekers regarding the time and cost-effectiveness of recruitment, targeting specific groups, to reach worldwide coverage.