U of Florida students prefer campus paper to free daily

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Abstract

After the Gainesville Sun introduced a free campus version of its daily to the students at Florida, a survey found that more students read the Independent Florida Alligator at least four days a week than read the Sun even once a week.

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Collins, S. J., & Armstrong, C. L. (2008). U of Florida students prefer campus paper to free daily. Newspaper Research Journal, 29(1), 77–89. https://doi.org/10.1177/073953290802900107

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