Implementation of an expanded decision-making technique to comment on Sweden readiness for digital tourism

Abstract

Tourism provides many advantages for Sweden and the whole world, as well as its travelers. Since almost all types of tourism are currently in crisis as a result of the current COVID-19 pandemic, information and communication technology is expected to play a role, not only during the crisis but also in the post-COVID-19 era. Thus, with no expectations from types of tourism, Sweden needs to broaden its digital tours. As a result, this letter aims to classify the transition readiness of industry clusters for this digitalization move. An extended version of the TOPSIS technique was formulated and validated, plus a new framework for measuring digitalization readiness for this purpose. Lastly, analysis of the collected data proves that business tourism could lead the change, though adventure and rural tourism are at the farthest point from being considered ready to change.