Neoliberalism, linguistic commodification, and ethnolinguistic identity in multilingual Nepal

Abstract

This article examines the consequences of neoliberalism in two separate domains of multilingual language use in the context of Nepal: language education and tourism. We show that institutions and individuals have appropriated and reproduced this ideology with their creative tactics, agency, and practices that both help them promote and commodify their ethnolinguistic identity and language skills while also allowing them to acquire multilingual repertoires in global languages such as English, German, Chinese, Japanese, and the indigenous local language Newari. We show that English as a global language does not always accord more cultural capital and economic value, nor is the teaching and learning of local indigenous languages always confined to the ideologies of identity politics and language preservation. We argue that while the ideologies of English as a global language and of indigenous languages as tools for ethnolinguistic identity do not disappear from the scene, new forces of globalization and neoliberalism bestow new meanings to multilingual repertoires and practices.