Professional image creation by students on social media sites (in the light of empirical research)

Abstract

Internet has become an important way of our image creation, including the professional one. By participating in social media, it is possible to shape our own image not only in eyes of private persons, but also of potential employers. The aim of the article is to identify activities which were undertaken by young participants in labour market (students) associated with creating their own professional image in social media. It was found that they usually concentrated on shaping private relationships, as well as the development of their knowledge of the subjects which were not connected with work or job and also on sharing that knowledge with other users of social media. In contrast, much less attention they paid on creating their own professional image and the development of their careers.