Dramatic symmetries in strategies and techniques of persuasion create challenges to the functioning of established actors in the global media ecology, including international broadcasters. This essay articulates an adaptation of the concept of asymmetric warfare to the field of propaganda, persuasion and recruitment. It examines the particular challenge of certain asymmetric entrants, including ISIS and categorizes how the more traditional entities and government institutions react to these new entrants in markets for loyalties.
Price, M. E. (2016). Information asymmetries and their challenge to international broadcasting. Media and Communication, 4(2A), 46–54. https://doi.org/10.17645/mac.v4i2.478