Offering Carbon Smart Options through Product Development to Meet Customer Expectations

Abstract

Addressing the global threat of climate change is one of the present priorities of both companies and their customers. Societal trends demand a significant change in consumer behavior in the foreseeable future to contribute to the reduction in carbon emissions reaching the atmosphere, and national and international governments are committing their resources and efforts to this complex endeavor. The current paper addresses the other side of this conundrum, which is how firms can propose carbon-smart alternatives for their products on the market, in order to match the growing interest and the changing behaviors of the consumers. For this purpose, a research and innovation methodology is proposed to expand the design for concept X, namely, the design for sustainability set of guidelines in the area of developing products with a reduced carbon footprint under conditions of timeliness and economic viability. The research is based on refining practical experience and the use of consecrated management techniques and is validated through the employment of a Delphi-based forecasting process. The authors conclude that the large-scale adoption of such recommendations for the various domains of the manufacturing sector has the potential to contribute to climate change mitigation significantly.