Is any open innovation pattern emerging in the Italian fashion field? Preliminary evidence from some case studies

Abstract

Purpose: The aim of this paper is to explore whether open innovation is emerging in the Italian fashion industry. Design/methodology/approach: Based on available studies on innovation and open innovation, we first identified the main facets of open innovation within the industry investigated, such as the process of searching for new ideas, the involvement of external partners in the new product development process and the use of collaboration mechanisms between supply chain partners. Starting from these findings, the authors designed a semi-structured questionnaire that was used as a guideline for 15 case studies, carried out in the Italian fashion industry. Findings: The outcomes from the case studies allow drawing some conclusions about the emergency of open innovation in the fashion industry and the related patterns. Originality/value: Given its exploratory nature, this study is expected to start a debate about open innovation in the fashion industry, as well as to encourage future studies in this field.