ABSTRAK The purpose of this study was to test the factors infl uence of man nature orientation (MNO), experience, attitude, price, and informations that aff ect resistance to adoption organic fertilizer. Man nature orientation has a signifi cant negative infl uence on the attitudes. Experience has a negative signifi cant infl uence on the attitudes. Informations has a negative signifi cant eff ect on resistance to adoption organic fertilizer. Attitude has a positive signifi cant infl uence on the interest resistance to adoption organic fertilizer Price has a positive signifi cant eff ect on resistance to adoption organic fertilizer. Attitude has a positive signifi cant infl uence on the interest resistance to adoption organic fertilizer.. The results of this study can contribute theoretically that the model of resistance to adoption organic fertilizer by using the frame of the theory of planned behavior plus variable mno and experience can reinforce the fi ndings of previous research on resistance to adoption, so that research results can be used to guide examines the resistance to adoption in other settings.
CITATION STYLE
Purwoko, P. (2018). faktor-faktor yang mempengaruhi penolakan pemakaian pupuk organik. Optimum: Jurnal Ekonomi Dan Pembangunan, 8(1), 25. https://doi.org/10.12928/optimum.v8i1.8989
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