Impression management and interpersonal communication in the internet age: Exploring the new dynamics with MBTI personality testing as an example

Abstract

Digital platforms and social media impact communication modes in contemporary society, with personality traits playing an increasingly important role in online interpersonal dynamics. This paper examines the evolving landscape of impression management and interpersonal communication in the context of the Internet age, with a specific focus on the application of MBTI personality testing. Drawing upon a review of relevant literature, this study reveals that the popularity of MBTI personality testing has created new avenues for individuals to categorize themselves, seek like-minded individuals, and influence their social behaviors. This research sheds light on the dynamic interplay between impression management, interpersonal communication, and the utilization of MBTI personality testing in the Internet age. It contributes to a deeper understanding of the opportunities and challenges associated with self-presentation and social interactions in the digital era. The study concludes by suggesting the need for critical engagement with MBTI testing and the development of digital literacy skills to navigate the complexities of online social dynamics.