Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review

  • Ashraf Ali K
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Abstract

Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual's religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers' buying attitude and purchase intention of Financial Products.

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APA

Ashraf Ali, K. (2016). Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. International Journal of Finance and Banking Research, 2(1), 18. https://doi.org/10.11648/j.ijfbr.20160201.14

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