How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

Muhammad Asif Zaheer; Tanveer Muhammad Anwar; Zoia Khan; Muhammad Ali Raza; Hira Hafeez

Journal ArticleOPEN ACCESS

How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

Zaheer M
Anwar T
Khan Z
et al.

Journal of Innovative Digital Transformation (2024) 1(1) 48-67

DOI: 10.1108/jidt-10-2023-0025

N/ACitations

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Abstract

… Our findings revealed that perceived value has a substantial positive impact on electronic loyalty (e-loyalty). Moreover, results confirmed that perceived value mediates the relationship …

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CITATION STYLE

APA

Zaheer, M. A., Anwar, T. M., Khan, Z., Raza, M. A., & Hafeez, H. (2024). How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs). Journal of Innovative Digital Transformation, 1(1), 48–67. https://doi.org/10.1108/jidt-10-2023-0025

How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

Abstract

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