In 44 libraries. This book examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitive marketing strategy is presented as an ongoing, dynamic process of analysis, refinement and continued assessment. xvi, 320 pages : illustrations ; 25 cm. Marketing -- Australia -- Textbooks. Marketing -- Management. Marketing -- Textbooks. Marketing.
CITATION STYLE
Nakamura, S. (2019). Competitive Marketing Strategy. Japan Marketing Journal, 39(1), 97–105. https://doi.org/10.7222/marketing.2019.028
Mendeley helps you to discover research relevant for your work.