PEMODELAN NILAI TEKNOLOGI INFORMASI MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM)

Abstract

Information Technology (IT) is a business driver both at the operational and strategic levels in business organizations to achieve the effectiveness and efficiency of managerial aspects. However, the problem is how to plan IT investments so that the value of the benefits is clearly defined. In this case modeling the value of IT in a company is a way that can answer these problems. Therefore, this paper will report the results of modeling the value of IT in a company using a variant-based Structural Equation Modeling (SEM) approach or Partial Least Square (PLS). The company where the case study is conducted is PT. Infomedia Nusantara Jakarta IT Operational division, because this company is IT based. In obtaining data, the research took it through distributing questionnaires to employees. The results of the questionnaire were then processed using a number of criteria for the validity of the modeling using PLS-SEM. The test results prove that the IT value model is valid and reliable. That is, the research results state that ITResource is significantly correlated with ITCapability. ITCapability is significantly correlated with ITCompetence. Also, ITCompetence is significantly correlated with CompetitiveAdvantage, which can be seen in tests at the IT Operations Division of PT. Infomedia Nusantara Jakarta.