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The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province

  • Bagheri S
  • Latifi S
  • Mohseni Melerdi S
Journal of Business Administration Researches (2018) 10(19) 169-187
DOI: 10.29252/bar.10.18.169
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Abstract

Market orientation is one of the major research streams developed in strategic marketing during the past ten years. This research aims at the effect of internal and external market …

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APA

Bagheri, S. M., Latifi, S., & Mohseni Melerdi, S. (2018). The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province. Journal of Business Administration Researches, 10(19), 169–187. https://doi.org/10.29252/bar.10.18.169

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