The role of YouTube media as a means to optimize early childhood cognitive development

Abstract

Early childhood cognitive development is formed faster in the first four years of life. YouTube as a video-based application media is used as a means to optimize children's cognitive development by some parents. The objective of this study was to determine the role of YouTube media in optimizing cognitive development in early childhood. The method used is qualitative with a phenomenological approach. Data collection techniques in this study were interviews and observations to parents of YouTube media users as a means of optimizing a more optimal development in aspects of imagination, language, curiosity, and concentration. Thus it can be concluded that YouTube media can be used as a means to optimize cognitive development in early childhood.