Analisis Segmenting Targeting Dan Positioning Untuk Merumuskan Strategi Pemasaran Regional Pada UMKM Christine Hakim Di Padang

Abstract

This study aimed to find out and analyze the analysis of the Segmenting, Targeting, and Positioning to formulate the Regional marketing strategy on UKM Christine Hakim a study On UKM Christine Hakim on JL. Nipah, no. 38, Padang Barat, Padang of West Sumatra. This research aims to find out how market opportunity, market segmentation, target market, product Positioning and strategy of marketing mix 4 p's product, price, promotion and distribution of products in formulating an Asean Regional marketing strategy On UKM in the Christine Hakim. With the collection of data using interviews and primary data.Research results are obtained, (1) UKM product Markets opportunities Christine Hakim in Asean Regional Market potential fairly, (2) market segmentation based on Demographic segmentation, (3) the Target market the overall income level, (4) positioning products "if not stop by the UKM Charistine Judge means has not been to Padang", (5) product strategy of adaptation and expansion of the communication, (6) pricing strategy Penertation Princing, (7) promotion strategy the strategy of expanding Communication (8) the distribution strategy through intermediaries and Partners in Asean countries and cooperation by establishing an Export Organization. Finally the author suggests UKM Christine Hakim in the Asean Regional market entry, and to enter the Asean Regional markets by implementing a marketing strategy (STP) strategies and marketing mix.