Does the Quality of Indonesian Tourism Website Influence Foreign Tourist Decision to Visit Indonesia?

Abstract

Indonesia tourism develop significantly. However, foreign tourist development in Indonesia is still fluctuating. The Indonesian government is optimizing the website in order to increase the number of tourists. The website plays a significant role in many aspects of tourism, especially in information search and decision-making behaviors. Information quality, service quality, and design quality are components that construct destination website quality confirmation. Destination website quality confirmation, destination website satisfaction, and willingness to visit are three major elements for researchers in examining how tourists decide to visit tourism destination via tourism website. The purpose of this research is to analyze the correlation between the qualities of the destination website and destination website satisfaction and the subsequent effects on willingness to visit a tourism destination in Indonesia. The research collected in three cities in Indonesia, namely, Batam, Jakarta, and Denpasar. The methodology is by examining 500 foreign tourists who already have used the wonderful Indonesia website. Demographic characteristics include sex, age, education, job, and nationality. The research employs 22 question items. The data were analyzed by using structural equation modeling (SEM). The results show that information quality has the greatest impact on destination website quality confirmation. In addition, the destination website quality confirmation influences website satisfaction. Finally, by this satisfaction, the tourist decides to visit the destination. This study contributes to the academia, government, and industry to more fully understand what tourists need before they decide to travel..