Innovation strategies: The implementation of creativity principles in Egyptian hotels

Abstract

The concept of employee creativity enhancement is an important factor that impacts hotel position. Therefore, this study aims at studying the implementation of creativity and idea generation principles in upscale hotels in Egypt. It tries, as well, to identify the internal barriers that hinder the greatest implementation of creativity principles in hotels. The study is the first outcome of a series of research examining innovation strategies in hotels. Results of the study revealed that means of scores, regarding the agreement of hotel managers that creativity principles are implemented in their hotels, are high. The results proved that creativity was well valued in hotels and the general work climate and culture promoted creativity. Results reveal that managers face several internal barriers which slow down the proper implementation of creativity principles and make it complicated to grasp the perspective of employees in this context. Moreover, international hotel chains were found to be more innovative than independent hotels, and no significant differences were detected between managers of different educational and experience levels. The study ended up with valuable recommendations and implications of the results. © 2014, SAGE Publications. All rights reserved.